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Apple's Phil Schiller, speaking at the event, said Apple's iOS 7 has been "completely re-engineered for 64-bit..64-bit kernels, libraries, and drivers. And the apps that come with your iPhone 5S, they've been re-engineered to 64 bit as well.""This will be an easy transition for developers, we've updated our tools..to support 64-bit," he added. If you listen to Epic Games executives talk about the improvements that the 64-bit A7 made possible (the 38:40 mark) for their game, it's impressive. But at least some of that performance boost is coming from the richer OpenGL ES 3.0 graphics-acceleration interface and an improved graphics chip, not from the 64-bit design.

So, what does 64-bit get you? The upshot is the potential for faster apps that can juggle large amounts of data more efficiently, When will we see more 64-bit apps? Don't hold your breath, It's a wait-and-see scenario to see which apps jump to 64-bit quickly because of the obvious benefits -- and which don't, Do all apps benefit from a 64-bit processor? No, Many, if not most, apps won't see any meaningful benefit, Will the iPad go 64-bit A7 too? You bet, Possibly with a faster version of the A7 for the iPad, And there's probably equal or more potential for lovecases marble iphone 6s case - dream pink reviews future iOS devices that Apple is undoubtedly planning..

If you create cheap, styleless ads, your brand comes off as cheap and styleless too. Microsoft has wanted to ridicule Apple for some years. Sometimes, it's seemed reticent. At others, it's gone for it with a slightly crude abandon. Its recent campaign mocking the iPad had some wit but didn't quite feel emotionally engaging. It's at that level that Microsoft has lagged for many years. Samsung and Google have proved that mocking Apple to great effect is possible. Samsung's recent rise in smartphones can surely be traced to its wildly entertaining and accurate pokes at Apple fanboys who line up at new product launches with a worshipful cluelessness.

Though knocking Apple isn't all that Samsung does, it's progressed the campaign to belittle lovecases marble iphone 6s case - dream pink reviews Apple users as being somehow doddery and technologically backward, Recently, Google has launched its Moto X with ads that don't mention the iPhone by name, However, the "slide to unlock" over comedian TJ Miller's jelly belly leave no doubt that Google wants you to feel that the iPhone is a lazy oaf in search of free pot, Again, these ads are funny, They're executed with both confidence and style, Such wit is generally harder for Microsoft to come by, There is, however, one other aspect that might be working against Redmond..

Some would say that it doesn't always have the competitive products to which people want to gravitate. It's harder to make jokes if people don't find that your products offer the promise of something better. This is exacerbated by product launches that are less than positively impactful. The Gleeful dancing teens ad to launch Surface will surely be remembered as worse than your drunken uncle's one-man lambada at your sister's wedding. There have been a couple of Windows Phone ads that have at least begun to laugh successfully at the Apple-Samsung monopoly on, well, fanboy-fighting.